I love this quote – “I shall pass this way but once; any good, therefore, that I can do or any kindness that I can show to any human being, let me do it now. Let me not defer nor neglect it, for I shall not pass this way again.”
I forget this sometimes. I get impatience, frustrated, or angry and then don’t treat those around me well. I have been worked to treat people better, especially my colleagues (employees and clients). I am so focused on delivering the results promised to each that sometimes I can grind too hard and cause injury.
I will continue to work on this. I have made too many enemies already, I’d like to not make anymore and to do what I can to get along better with those who I’ve butted heads with.
It’s amazing how quickly time goes by. The last time I updated our “Company History” document was two years ago… feels like I just updated it yesterday. We have created 390 GB and hundreds of thousands of tracking, process, and other docs on our Google Drive. Some of these have aged and need updating. I spent all day yesterday updating our primary processes we use for running the company and I still have a lot left to do. For core processes we do over and over again for clients, I am building Laravel web applications for managing these going forward so all of the data can be stored and managed in one place.
I have been working for quite some time on Coalition’s own site redesign. Our current site is actually pretty solid, so to make a major improvement worth pushing live we need to really push the envelope. I am currently thinking about how we can improve the design look & feel, implement incredibly fast page load speeds, and increase our conversion rate. I think we are getting closer to where we need to be.
I went rock climbing this weekend in Bishop with the Paradiso CrossFit crew. Good to see everyone and hang out. I rode with Matt and Max, really happy was I was able to get to know them better.
I just upgraded one of my team’s internal tools to do much better backlink tracking for our clients to see where we have links. Should continue to improve our services!
As someone who has been involved in technology for decades, I have been saying for a long time that our technological evolution has far outstripped our social evolution. Technology continues to empower individuals at an exponential rate. These drones are easily affordable to individuals. It doesn’t take much imagination to weaponize them; especially, when we already have military grade drones in operation serving as examples.
People have long been repurposing technology for violent ends. Aside from the obvious killing with guns, terrorists turn fertilizer into bombs, use cars and trucks as killing machines or delivery mechanisms, use airplanes to bring down entire buildings.
There is no technological solution to terrorism. There are stopgaps, but they create short delays until more effective tactics can be used. If we can’t find a way to dramatically reduce the desire to solve problems with violence then we are doomed as a species. We need to somehow navigate toward peaceful resolution of conflict.
We need a War on War. The war to end all wars. We need to inflict peace. Otherwise, we are doomed.
I have yet to be able to find a good copy management software platform, so I am just going to build my own. Currently, Coalition is producing 600+ pages of high quality, unique, search optimized copy each month. We manage all of it through spreadsheets and do so fairly efficiently, however as I see the company continue to grow I think that the spreadsheets will eventually break down. So I am going to replace the copy spreadsheets with a Laravel (PHP / MySQL) program that will scale to thousands of employees and clients. I am beginning the process of scoping this out now.
Building systems for a business is a lot like scientific knowledge. In science, you are constantly researching and trying to think of new good ideas and frameworks to test. Maybe you start out in biology and increase your knowledge there, but chemistry and physics remain at zero until you get around to learning and growing these areas.
I have been building systems and processes for Coalition now for 7 years. Some of my processes – like using Quickbooks Online for accounting- have been in place that entire time. Others, like Scoretask for management feedback, are pretty new.
Over time I have layered systems on top of systems, and processes on top of processes. The company has evolved and grown and gotten better because of constant improvements to our systems and processes. A simplified way to look at this is that on day one of the company our level of knowledge / capability looked like this:
- Accounting - 0
- SEO – 0 (no systems, just my personal abilities)
- Legal – 0
- Web dev – 0
- PPC – 0
- Sales – 0
After our first year, we looked like this:
- Accounting - 2
- SEO – 2
- Legal – 1
- Web dev – 1
- PPC – 0
- Sales – 2
After 3 years, we looked like this:
- Accounting – 6
- SEO – 7
- Legal – 3
- Web dev – 7
- PPC – 3
- Sales – 8
It’s amazingly powerful how over time fixing the problem permanently and building a process to address issues can be.
Today, Coalition has a whole wave front of processes and systems that put us far ahead of our competitors. Almost every area of the business has elite level methodologies. Our process for onboarding new clients, doing the work, are far beyond what I see elsewhere.
Just doing a little bit to improve your systems and processes each day eventually builds a tidal wave of success.
Google’s recent design changes to the Google Drive / Docs / Sheets have generally made each product more difficult to use. Now they have added insult to injury with the rebranding of Google Apps to G Suite. Google Apps is a great name that specifies exactly what the product does – provide apps for your business. G Suite sounds like a cheesy gangster limousine business that will cheat me out of my money.
I had a fun day yesterday (Saturday):
- Watched several Laracast training videos on PHP
- Worked on fixing my importer from Time Doctor to Time Tracker
- Came up with ideas for improving my SEO team’s tracking
- Watched Oblivion, a fun sci fi movie starring Tom Cruise
- Finished beating Inside, a highly rated xbox one game.
- Watched parts of the Washington Huskies football game where they blew out the Ducks 70-21. Huskies are 6-0 this year and ranked #5 in the country!