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A Guide to Los Angeles SEO Conversion Rate Optimization

Conversion rate optimization is one of those buzzwords you hear when talking about SEO. But what exactly does it mean? Essentially, it means determining what your visitors want when they land on your site and then providing them with it. In order to understand Los Angeles SEO conversion rate optimization, you need to understand who your target audience is, what they want, and how to improve their experience.

I’ve spent years creating engaging content and increasing websites conversion rates. Keep reading for some helpful hints on how to improve your users’ experience and optimize your conversion rate.

I’ve Been Converted

Any successful web campaign begins with two things: effective planning and strategy. That’s really what conversion rate optimization (CRO) is—in-depth research and planning. The first step in CRO is determining what action you want your visitors to take when they land on your site. Do you want them to sign up for an account, download an app, sign up for email updates, or something else?

This desired action is what you want to optimize. Every successful CRO campaign is rooted in data. To increase your Los Angeles SEO conversion rate optimization, you need to conduct research, understand your analytics, and define your objectives.

Get Active

There are a lot of reasons to work on your sites CRO, from overall user experience to better profitability. Ultimately, conversion rate optimization will help you improve your site, increase the appropriate traffic for your site, lower your costs by cutting extraneous material, and, of course, maximize earnings potential. That’s the goal of Los Angeles SEO conversion rate optimization.

No Conversion Without Planning

Once you’ve identified the desired outcome of a visit, you can begin to work on your CRO. Is your call to action clearly identifiable and easy to understand? Is your site easy to navigate and use? In order to achieve customer conversion you need to address a few key issues.

  • What is the benefit of your call to action?
  • Does the content of your site match the expectation of your visitor?
  • Is your message clear and concise?
  • Are there distractions on your page, or in the aesthetic of your page?
  • Is there urgency in your call to action?

Answering these question will benefit your Los Angeles SEO conversion rate optimization and help you get the most from your site.

Landing Page

If you’re serious about optimizing your site, you probably need to work on your landing page. The first step in this process is to determine which page on your site is the top landing page. This isn’t always your home page. Search engine results might lead your visitors to blog posts or product pages. Is the call to action on your landing page clearly visible? Are there visible testimonials or other affirmations of your brand?

Optimizing your landing page for conversion will help you reduce bounce and exit rates and increase your sites effectiveness.

Exceed Your Goals

Ultimately, increasing your Los Angeles SEO conversion rate optimization will ensure your visitors find what they want and need on your site. It will also help you achieve the goals you set for your site and increase your brand’s visibility and profitability.

We Can Help

Creating and implementing a conversion rate optimization plan isn’t easy. We can help. At Coalition Technologies we have the resources to help you understand your site’s analytics and determine where conversion optimization can take place. Contact us today to find out how to make your site more successful.

Joel & Jordan Make Video for Clara

Conquering Los Angeles SEO with User Psychology

Search engine optimization is so much more than page ranking. It’s about communicating value and meaning to your audience. That means you need to understand your audience in order to maximize your limited communication window. Los Angeles SEO user psychology can help you make your audience feel, think, and do things purposefully.

This isn’t some Jedi mind trick that will dupe your audience into doing something they don’t want to do. Instead, it’s about understanding your user, what they want, and how thoughtful design can influence their behavior.

Self Motivation

Using psychological methods in your SEO campaign begins with understanding your audience. That means knowing what motivates your clients. Almost every choice we make in life comes down to motivation. It can be the motivation to avoid something negative like pain, death, or loss. Or it can be the motivation to gain something positive like power, love, or knowledge.

Regardless, your audience needs to be motivated to visit your site, motivated to stay on your site, and motivated to complete the action you desire them to complete. Los Angeles SEO user psychology can help you determine the motivations that move your audience. Attempting to force your audience to do something almost never works; you must subtly motivate them to achieve conversion.

Intelligent Design

Design isn’t simply about aesthetics. While you want your site to be visually pleasing, the design that is most pertinent here is design that helps motivate specific behavior. By utilizing Los Angeles SEO user psychology in your design implementation you can direct your audience toward your desired outcome. There are a few ways to go about doing this.

Reward and Punishment

The first is reward and punishment. By giving rewards for desired behavior you increase the probability of continued behavior. Likes and comments are a great example of rewards for desired behavior. Punishments don’t have to be traumatic. Instead, think of punishments as barriers that users will want to overcome to get back to the rewards.

Conditioning and Addiction

Next comes conditioning and addiction. This concept builds on the reward and punishment paradigm of Los Angeles SEO user psychology. Conditioning links behavior with reward. Think of Pavlov’s dogs. They were conditioned to expect food when they heard the bell. You want your user to expect a certain reward when they complete a specific action. The addiction aspect works hand in hand with conditioning. For example, when users post images that receive large quantities of likes or comments (rewards) they want to repeat this action to repeat the reward.

Reach Your Audience

Ultimately, utilizing aspects of Los Angeles SEO user psychology in your marketing campaign can help you capture and retain your audience. By understanding what your user wants and how you can give them what they desire will help you grow your online presence.

Choose the Best

This is only the beginning. Using features of psychology can help you design your site and SEO campaign to achieve maximum exposure. Coalition Technologies has years of experience with shaping your message and brand into what your audience wants and needs. Call or click today to talk about your SEO strategy.

Tips on SEO Algorithms for Los Angeles

Algorithms are the complex sets of operational steps that perform calculations and process data. They’re also responsible for determining link value and help to rank your site on search engines. There are a few different Los Angeles SEO algorithms that you need to consider when creating strategy for your digital campaign.

Google is the most visited search engine on the web, so it should come as no surprise that they employ highly sophisticated algorithms to determine which links and sites are high quality and which should be discounted.

Panda Panda

Google Panda is an algorithm that aims to weed out low quality sites. Panda looks at the content of each site to determine if the content is poor quality or if it has been duplicated from somewhere else on the web. Sites that steal or copy and paste content will suffer the most from this algorithm. The best way to get around Panda is to ensure that your site only offers original, high quality content.

Penguin

PenguinIf you want to make sure you get around the many Los Angeles SEO algorithms, you’ll need to get past Google Penguin. Penguin is dedicated to finding artificial link schemes, often called black hat SEO. Spam links are links that are bought. This is analogous to stealing links in order to achieve a higher search engine result. This is not only a terrible strategy for SEO, but companies that use this tactic get caught all the time. When it comes down to it, it’s much easier to create high quality content and create links organically.

Hummingbird

HummingbirdOne of the other Los Angeles SEO algorithms to impact your content campaign is Google Hummingbird. This is the search algorithm that is most likely to impact your SEO. Penguin and Panda primarily deal with illegitimate acquisition of links and content. Hummingbird focuses on quality and keyword usage. Hummingbird focuses on each word and how they relate to each other. It is a semantic search algorithm that caters to more natural phrasing and keyword usage in its ranking.

The Algorithm Formerly Known as EdgeRank

After search engines, social media is the most popular manner to spread your content and build high quality links for your site. Facebook used to employ an algorithm called EdgeRank to determine what stories and links show up in users News Feed. Facebook no longer calls its algorithm EdgeRank, and the specific model used to produce News Feed is now private.

Regardless of what Facebook calls their ranking algorithm it still utilizes some combination of friend relationship, likes, comments, and clicks. The best way to use the unnamed Facebook algorithm is to dedicate time and effort to your Facebook page. Make it interesting, update it frequently, and remain active within your friend group.

Operational Steps to Success

There are so many different Los Angeles SEO algorithms to consider when constructing your marketing campaign. Most target illegitimate links, friends, comments, or content. But they also help reward authentic links and high quality content.

Use Coalition Technologies

At Coalition Technologies we specialize in creating unique, high quality SEO content for your site. We can use search and social algorithms to our advantage because we know how they work. Contact us today to find out how we can help you reach your online goals.

Birthday Management Retreat

Celebrating my birthday today with the Coalition management retreat! Very excited for it!

The Surprising Parallels Between SEO & Life Strategies

You might not think that search engine optimization has anything to do with life strategy. However, you might be surprised at just how similar the two are. In my years of experience creating Los Angeles SEO strategy and content, I’m constantly reminded of advice I’ve received throughout the years on how to lead a successful life.

Experiment with Everything when Young

When you’re young, you have seemingly unlimited energy and curiosity. What you don’t have is experience and skill. Exploring and experimenting with hobbies, identities, and interests helps young people discover who they are and what they want to become.

The same experimentation applies to your young Los Angeles SEO strategy. You need to explore what you want your site to be and what narrative you want to create to promote it. This is your research phase. That means you get to play around with identities and interests to discover which one best exemplifies your site and brand.

Do What You Love

As you enter young adulthood, your experience increases and your experimentation decreases. You begin to focus more on a specific path and your skill level reflects that. Ideally, you figure out what makes you happy, what work inspires you, and you chase after that.

Your Los Angeles SEO strategy works in the same way. Once you’ve finished your research phase, you combine your identity, skills, and talents into your content. This is when you sharpen and hone your message and your brand. You find what work satisfies you and you pursue it.

Choose Quality Over Quantity

For the most part, quality always trumps quantity. It can be possessions, experiences, even daily necessities like food, clothing, and shelter. You can go to White Castle and eat 10 burgers for the price of one high quality, grass fed burger. One choice will nourish you, the other might make you sick.

The same applies to Los Angeles SEO strategy. Low quality links and content that focus on volume aren’t as effective as links and content that focus on quality and shareability. Today more than ever, low quality SEO is discounted by search engines. Earned links and high quality content improves your ranking more than simply volume.

Cheating Rarely Works

Cheating doesn’t work. Sure, you might be able to cheat on a test or cheat some system to make short term gains. But in the long run, cheating always comes back to haunt you. We see cases of this in life all the time—Bernie Madoff, Enron, Lance Armstrong. They found incredible early success by cheating, but eventually it caught up with them.

SEO strategy, including Los Angeles SEO strategy, is the same. Link spam, plagiarized content, and other black hat SEO strategies might get you initial success, but social and search algorithms will eventually discover your cheating ways. When you’re caught you will be penalized, and you won’t be featured on an Oprah special to talk about what you’ve learned and how you’ll grow from the experience. You’ll simply lose.

Seek Out Expert Advice

SEO strategy has surprising parallels to life strategy. You need to create your identity, find what makes you passionate and excited, and pursue that with vitality. Ultimately, it’s about enjoying the process. The last parallel of SEO and life strategy is to seek out expert advice. Ask questions and listen to those who have come before you.

For your Los Angeles SEO strategy, seek out Coalition Technologies. We have the experience and expertise to help you create a successful SEO campaign.

Making Premium Los Angeles SEO Content

Creating high quality, focused, and truly engaging content is vital to any SEO campaign. That means you need to do more than throw keywords onto a page and hope for the best. The most successful campaigns begin in the same way—with detailed planning and strategy.

This blog is dedicated to creating highly engaging Los Angeles SEO content. Keep reading to find out how you can create premium SEO content for your site or brand.

Know Your Audience

The first step in creating high quality SEO content is coming up with a strong plan and strategy. That means knowing who your audience is. If you want to create Los Angeles SEO content, you need to create subject matter that means something for your specific audience.

If your content is focused on themes irrelevant to your desired audience, you simply won’t reach them. By communicating with clients, interviewing customers, and conducting in-depth research, you can ensure that you know your customers, their wants and needs, and how to best address them.

 Try on New Clothes

Once you have identified your audience, you will need to create a unified and consistent image to present. This process is often referred to as creating your brand. What does your brand mean, what does it stand for, and why should customers come to you and not your competitor?

Before you create detailed Los Angeles SEO content, you need to know what you want to say and how you want to say it. You need to create a narrative, a history, and a consistent language to communicate with. By creating a brand with a rich history you allow your customers to belong, to involve themselves in something that is happening instead of just buying a product.

Set Goals

Keep in mind that the most important aspect of your SEO campaign is planning and strategy. That doesn’t stop once you’ve identified your audience and created your brand. In fact, choosing goals is where your strategy needs to become more in-depth. Setting goals for your Los Angeles SEO content is how you grow your brand.

Do you want to attract more customers, increase public awareness, build relationships with other brands, or increase social media shares? Making goals and determining how you can measure your effectiveness is key to creating premium SEO content.

Put Pen to Paper

Once you’ve determined your audience, your identity, and your goals you’re ready to begin the creative process. Your content should exemplify what your brand stands for. Try to imagine you’re having a conversation with your target audience. What would you say to them? Your content should be similar to chatting with your client. That means it should be in your voice and focus on the values that are important to you and your brand. Content is most effective when it comes across as authentic.

Use the Best

Ultimately, the best way to ensure you’re creating premium Los Angeles SEO content is to hire a professional. I started Coalition Technologies to carry out in-depth research, brand construction, and operation planning for your SEO campaign. We’ll work with you to create a highly effective SEO strategy.

SEO Link Building for Los Angeles: A Guide

Anyone involved in an SEO campaign will tell you one thing—it’s all about links. If you wish to create a successful digital campaign, it is vital that high quality links point to your site. Links that are earned and natural are the most valued by search engines like Google. This also means that links that are low quality can be penalized and illegitimate ones can even harm your ranking.

Joel X is an expert in SEO link building in Los Angeles. If you want to know more about building high quality SEO links, this guide will let you know what links are, how to build them, and what they can do for your site.

A Link Above the Rest

If you want to flourish and compete online you simply need to implement and build high quality links. But what exactly does that mean? At its most basic, link building means gaining hyperlinks from other sites to your own site. Search engines like Google use these links to extract content from web pages and determine list ranking. Basically, that means links are essential to how search engines rank and list your site.

Great Links

There are a few types of links that are used in SEO campaigns, mostly these fall into two categories: good and bad. The most successful SEO link building for Los Angeles naturally falls into the good category. These are links that are naturally created—those pieces of content or sites that are shared and re-shared by bloggers and popular sites. These links provide the strongest impact on your ranking.

Good Links

Manual links are created when you ask bloggers or websites to link to you. These links are often made with the promise of reciprocity. While not as influential as naturally created links, manual links will still help your campaign for SEO link building in Los Angeles.

Bad Links

Finally, there are bad links. These are links that are created via spam, in blog comments, anchor texts, or other frowned upon practices. In fact Google devalues many of these links and may even penalize your site for their use.

Building Links

Now that we know what kinds of links there are, how exactly are links created? There are a few tactics to consider when SEO link building in Los Angeles. The first is the creation of great content. This can be an infographic, a great article, a video, or even images. At first you might reach out to a few influential sites and ask them to host or link to your content. Your aim is to then have others link to this content based on the quality and relevance of the piece and of their own accord.

Guest blogging is another useful practice when trying to build an audience and create links. This type of link building focuses on high quality, original content. Other tactics include ego baiting, broken link building, and link reclamation.

We Know Links

Link building is a complex but vital aspect of every successful SEO campaign. Coalition Technologies has years of experience with SEO link building in Los Angeles. Our team specializes in building high quality links that will make your SEO strategy succeed. Contact us today to discuss your SEO plan.

Los Angeles SEO Trends That Reflect Industry Patterns

Los Angeles has long been the center of trends, from fashion and art to business and cuisine, the West Coast is truly the best coast. So it should come as no surprise that Los Angeles SEO trends are reflected across the industry.

Coalition Technologies is located in Los Angeles for this very reason: to be on the vanguard of the SEO industry. Of course, the year round sunshine, beaches, and laid back culture are pretty nice, too. Keep reading to see how trends in Los Angeles will impact SEO throughout the industry.

This Is a Man’s World (But Not for Long)

One of the strongest Los Angeles SEO trends that is reflected across industry patterns is the shrinking gender gap. While the majority of those in the industry happen to be male, women are beginning to make their presence known. This continued increase is great for the industry. The female voice must be present for SEO to be effective, balanced, and successful.

The Tool Box

Understanding website performance is vital for the SEO industry. Google consistently ranks as the top visited search engine. Therefore it should come as no surprise that Google Webmaster Tools reigns supreme when it comes to Los Angeles SEO trends.

It’s What We Do

The SEO industry isn’t just about higher rankings. It’s also about all the research, marketing, and strategy that go into successful campaigns. The top five activities are analytics, content marketing, keyword research, social media marketing, and brand strategy. It just goes to show how important it is to identify and find meaning in the patterns we see in data.

All About Metrics

SEO marketers use metrics for so much of their work. That’s because they help researchers understand what visitors want and how to convert browsers into loyal customers. The most important metrics are conversions, revenue, leads, unique visits, and rankings.

Get Social

Social platforms are incredibly important tools for any SEO marketing campaign. As you might imagine, Facebook and Twitter still reign supreme for social Los Angeles SEO trends. YouTube is starting to lose ground as a social outlet for SEO. While its reach is shrinking, it still remains a viable resource for your campaign. What will be interesting to watch is the meteoric rise of Instagram use. As its use becomes more ubiquitous, it will only continue to act as an effective tool for SEO use.

Coalition Technologies

If there’s one thing the web has taught us, it’s that there is no such thing as an isolated location. That’s just one of the reasons that Los Angeles SEO trends impact and reflect trends throughout the industry.

Coalition Technologies is located in the heart of Los Angeles. This thriving metropolis offers vibrant diversity and inspiration at every intersection. Our location and staff puts us at the cutting edge of SEO trends. Contact us today to find out what we can do for you.

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