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Avis “Look Back” Car Adultery Commercial

Monday, May 5th, 2008
Posted in Marketing by Joel Gross

Interesting commercial using a humorous take on adultery to try to rent more cars. Basically, Avis points out that funny sad feeling that you get when you abandon an old car in favor of a new one. As you walk away, you feel a little bit of heartache at missing the companion of many adventures. Watch the poignant Avis commercial below:

Impressive bit of marketing if you ask me. There are four more commercials if you want to Google them.

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