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Branding: Recognition in One Second

Saturday, January 16th, 2010
Posted in Advice by Joel Gross

Successful brands are instantly recognizable anywhere.

If you hear any snippet of the McDonald’s jingle, you know what it is.

If you see The New York Times from a distance, you know what it is even though you can’t read the title.

If you walked into your favorite bar blindfolded, you would know it just by its smell.

How can you make your brand more recognizable?

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