Best Online Marketing Blog - Joel Gross » Good books

22 Immutable Laws of Marketing: Book Review

Joel — Tue, 21 Jul 2009 06:20:54 +0000

I recently read the “22 Immutable Laws of Marketing” and I think it can be summarized into one point: Be the first in your industry and if you aren’t, spin your product off into its own mini-industry. Â Saved you 6 hours right there, thank me later. Related posts:Blindside Book Review I read theThe Joy of Marketing [...] Related posts:

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“Remainder” by Tom McCarthy

Joel — Sun, 21 Oct 2007 17:00:27 +0000

I just finished reading “Remainder” by Tom McCarthy. It is a novel about a man, who after he suffers a serious head trauma and receives a massive settlement to keep quiet about it, slowly goes mad. Or perhaps he slowly goes sane and the rest of us are the mad ones. I thought it was okay, but it was a fairly arduous read.

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Ender’s Game

Joel — Sat, 29 Sep 2007 19:51:29 +0000

I just finished reading Ender’s Game by Orson Scott Card. Great book and a fast read, I highly recommend it.

The story is about a young boy who has the greatest mind of any human alive, perhaps in history. Napoleon, Alexander the Great and Julius Caesar rolled up into one; except without their failings. Mankind had been attacked by an alien species that tried to colonize our planet twice and the boy is supposed to be the only hope for man to survive a true invasion. The book is extraordinarily well-written and the plot moves along at a brisk pace with lots of little interesting tidbits from the world created by Orson Scott Card.

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New books incoming!

Joel — Wed, 19 Sep 2007 14:28:28 +0000

I just ordered myself “Atlas Shrugged” and “Ender’s Game”.

Atlas Shrugged is the second, supposedly better book that follows the Fountainhead. My old roommate, Big Gay Brent, said that it was the best book he’s ever read and he rereads it twice a year. Andy Meade’s entire life philosophy revolves around this book. I figure it should be an interesting read.

Ender’s Game is supposed to be a classic sci-fi type book by Orson Scott Card. Jeremy and Andy have both recommended it to me and said it is supposed to be excellent.

I haven’t had a great book to read in a while, I’m excited!

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