Category Archives: Joel

More Effort = Easier & Happier Life

Monday, August 29, 2016
Posted in Joel by Joel Gross

As a child I thought that the happiest lives were the laziest ones… people who were rich and could just relax all day.

As an adult, I have realized the opposite is true. The times I have done nothing have been some of the most depressing times in my life.

The harder I work (as long as I balance that work evenly between exercise, learning, finance, and social / emotional well being), the happier I am.

I rated yesterday (Sunday) a 10 on my happiness scale of 1-10. What did I do?

  • Ran 2.5 miles first thing in the morning
  • Programmed for 3 hours watching laracasts and refactoring scoretask
  • Climbed at Cliffs of id for 1.5 hours with a friend Brett
  •  Wrote a blog post
  • Took a nap
  • Worked another 3-4 hours on laracasts / scoretask.
  • Watched a movie with Laurel
  • Played rocket league for an hour

Reflecting on the Past

Saturday, July 16, 2016
Posted in Joel by Joel Gross

One of my goals now is to try to reflect on my past each day and see what I can learn. In that effort, my blog post today will be based on and inspired by a search back through my emails from 2011.

First thing I see is tons of different ideas that I email to myself. From one day alone here is the list:

  • Help key people start their own businesses or move them up in Coalition
  • Spend one full day in each bis unit (SEO, web design, etc)
  • Change biz model to franchises
  • Look at other SEO companies clients in LA and try to bring them over
  • Hold weekly business meetings and discuss everything with partners -We did do this for about three years and it was highly effective, but hard to maintain.
  • My superpower is perseverance
  • Build a brand
  • Create free trials for seo and design
  • Show employees I value and appreciate them
  • Do the Christmas party at C&O Cucina unless you find a better restaurant
  • Give Biz help as xmas gifts…. teach a man to fish…
  • Buy start small finish big book for each brother
  • Go on a trip alone this weekend

I also saw an email telling a key employee at that point in time that some of the behaviors that person had were destructive to the business… It took me three more years or so to let go of that person though.

Lots of emails with employees who are no longer with the company. Lots of great people I am still in contact with and some that I haven’t talked to in a long time.

I hired my brothers wife for a brief stint, she didn’t like working here as she didn’t want to talk on the phone.

One old SEO employee who was emotionally unstable but quite brilliant at his work. He once told off the CEO of one of our biggest clients lol.

Another email conversation with an employee who started doing cold calls and later moved to client management, and now works at another LA agency. Good person.

One of my favorite early developers Hiren. Really nice guy, he had to suffer through some of my early managerial screwups.

Another great developer I visited in Argentina.

I really appreciate these old people who’ve helped at Coalition, I’d love to hear from them again!


Video Uploads

Thursday, June 23, 2016
Posted in Joel by Joel Gross

Uploading videos to Youtube is a nightmare through their API. All of the videos have to first be uploaded to your server to a temporary directory, then you can upload them to Youtube itself. The problem is that large videos can cause out of memory errors or timeout errors or cause your server itself to bog down. I am trying to figure out how to do this better to improve my skills testing recruiting application, but haven’t figured it out yet.

The Lure of Unhealthy Food

Wednesday, June 22, 2016
Posted in Joel by Joel Gross

I have been eating more unhealthy foods recently. On Father’s Day, I had a steak with butter and a beer. At Disneyland, I had a Churro. Last week I ate mochi ice cream, and a few other unhealthy foods.

I told myself each time that it was no big deal since I workout a lot and generally eat healthy.

I gained ten pounds to 207.

I need to avoid processed foods, especially sugars and butters and deep fried stuff. I will live 7 years longer with a better quality of life if I can reduce my weight to 168 now.


Sunday, June 19, 2016
Posted in Joel by Joel Gross

As humans we have a very interesting relationship with food.  We have an intense need to always eat more.

Biologically we are just trying to survive. Our DNA believes we live in a world of scarcity and starvation, thus forces us to binge as much as possible then our fat cells store as much energy as they can.

The result is that we are all fat.

I guess we would need to re-engineer human DNA to put a stop to obesity.


Saturday, June 18, 2016
Posted in Joel by Joel Gross

Mike showed me how to refactor my Laravel recruiting application so that it would be testable yesterday. I have been working a few hours today and doing the actual refactor. I have a lot more to do!


Thursday, June 16, 2016
Posted in Joel by Joel Gross

I find it helpful to track my productivity in my daily goals spreadsheet. Some of the recent areas I have been focused on are:

  • Emails
  • Strategy documents
  • Reviewing back end developers and sending offer letters
  • AdWords management
  • Company meeting
  • Team lead meeting
  • Management retreat
  • Kickoff meeting
  • Report meetings
  • Creating a new video testimonial for
  • Working on with Kevin
  • Sales calls
  • Programming the recruiting app
  • SEO review

What I Am Thankful For

Wednesday, June 15, 2016
Posted in Joel by Joel Gross

Every day I write down one thing that I am thankful for in my goals spreadsheet. Here are some of them from the last few months:

  • Visiting my grandparents who are in good health
  • I have a purpose that drives me each day
  • Game of Thrones
  • Laurel is awesome
  • I love to poo like 8 x a day
  • Work that let’s me help my family
  • Working with Jordan
  • Sports weekend in Dallas
  • I am alive
  • Kevin took over as CEO of Romy
  • Seeing my friends
  • My bachelor party
  • Fun learning programming
  • I’m young
  • Able to take off time if I need it
  • Daily exercise
  • Sunny LA skies
  • New recruiting system rocks
  • Giant salsas are amazing
  • Chess
  • Won legal case
  • Not living subsistence style like ancestors
  • Great team members

Dressing for Business

Tuesday, June 14, 2016
Posted in Joel by Joel Gross

I find that I am one of the least fashion conscious people that I know. I generally only purchase new clothes once a year, and all of my shopping is done online on Gap-owned websites in the sales section. I spend probably $2-300 per year on my clothes. I want to look good, but I care far more about other things like personal fitness or growing my business. I feel like I just barely pass the minimum bar for casual business dress.

Family & Friends

Monday, June 13, 2016
Posted in Joel by Joel Gross

I had a wonderful visit with my family and friends this weekend in Washington. As I have past my twenties, my family especially has grown much more important to me and my old friendships have continued to be very meaningful.

I flew in Thursday night for my grandmother’s 75th birthday party and saw all my friends at dinner at their house.

Friday, I worked and hung out with my grandparents. I had dinner with Fletch and Stephanie at a good Mexican restaurant in Auburn.

Saturday, Jordan and I had our management retreat in the morning. In the afternoon, we went to the Puyallup Farmer’s Market with Meghan, Clara, and Romy then checked out Jordan’s new house in Spanaway. Later in the evening, I went over to Justin White’s parents house and played video games with Nick Fitzer and Justin’s kids.

Sunday, Justin and his dad and sons and I went to breakfast at Denny’s then played more video games. My grandpa drove me to the airport to fly home last night.

It was really good to spend time with loved ones.

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