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Best. Marketing. Ever.

POSTED BY Joel on May 30 under Marketing

Zivity, a new subscription based social community, just had their CEO do an interview to try to build interest in their product offerings. Standard boring stuff usually. Except when the interview is conducted by an outrageous puppet and your CEO is a hot 20-something that TAKES HER TOP OFF!!! Watch the video [...]

Avis “Look Back” Car Adultery Commercial

POSTED BY Joel on May 5 under Marketing

Interesting commercial using a humorous take on adultery to try to rent more cars. Basically, Avis points out that funny sad feeling that you get when you abandon an old car in favor of a new one. As you walk away, you feel a little bit of heartache at missing the companion of [...]

Marketing: Science or Scam?

POSTED BY Joel on Feb 14 under Marketing

When many people in the business world hear about their marketing department, they roll their eyes.  Marketing has a reputation of being mostly fluff and very little results delivered.  Sales people go and find new clients, production people deliver whatever the company makes,  but no one really understands what in the world marketing people really [...]

Google Search Algorithm Formula Hypothesis

POSTED BY Joel on Feb 3 under Marketing

From lots of observation, research, reading and experimentation, I believe that I have distilled the very basic formula behind the way that Google displays it’s search results. Google has publicly stated that it’s search results have over one hundred different factors and I’m sure that they do, but what they don’t talk about as [...]

Microsoft Attempting to Buy Yahoo

POSTED BY Joel on Feb 1 under Marketing

Microsoft has offered $44.6 billion dollars to buy Yahoo, or about $31 a share.  $31 a share for Yahoo is 62% above Yahoo’s closing price of $19.18 yesterday and in today’s trading the stock price has jumped all the way up to $28 today upon news of the bid.
What does Microsoft’s bid for Yahoo mean [...]

Google is Watching

POSTED BY Joel on Jan 28 under Marketing

Entertaining video about the creepy factor in Google maps.

Search Engine Optimization Basics

POSTED BY Joel on Dec 1 under Marketing

Search Engine Optimization, or SEO, is the process of making your website rank high in the search engines for selected keywords. A keyword is anything that a user could type into a search engine. Why would you want to rank high for certain keywords in search engines? Money is the number one [...]

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