I love it! Also, this guy destroys the retarded reporter.

“God, Guns, Guts and American Pick-up Trucks!”

“You don’t have a problem with GOD do you? I’m just curious.”

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Top 3 Benefits of Being a Guest Blogger:

1. Exposure to a new audience. Writing a guest blog for another site gives you the opportunity to showcase your writing and knowledge, potentially gaining new readers for your own site.
2. Gain a link to your site.  As all SEO’s know, links are very important for ranking well in search engines and for gaining new traffic.
3. Fresh motivation. Often when you write for your own blog for too long, you start to get stuck in a rut and keep going over the same topics.  Writing for someone else helps you think about things from a new perspective.

Top 3 Benefits of Hosting a Guest Blogger:

1. Different content. A guest blogger will have a different writing style than you and will have a fresh perspective.
2. New readers. Guest bloggers will often direct their own readers over to your site to read their guest blogging post and the readers may stick around to check out posts that you have written.
3. Break! Blogging can become a chore and having someone else write your post for you can give you a much needed break from the pitfalls of too much monotonous writing.

Readers Win Too:

1. Perspective change.  Instead of just reading the same point of view, readers are exposed to new writing styles, topics, and ways of thinking.
2. New material. Your readers may end up subscribing to your guest bloggers site and continue to gain new information and ideas through them as well as you.

Guest blogging helps to tie together the online community much tighter by crossing channels of content delivery.  I encourage my clients to guest blog for other sites and to allow guest bloggers onto their own sites.  Everyone benefits!

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I circled the meta description in red in the above search result.

Your meta description will help your visitors better understand what your article is going to be about.  You have about 150 characters to explain what your page is about.  I would mention your targeted keywords in the meta description not just for SEO purposes, but so that when the searcher’s eye scans down the page it is more likely to catch on your article.  Mentioning the keyword once or twice is okay, but don’t do it more than that or you will look like a spammer.

Meta descriptions are an important part of good web design, so don’t forget them!

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1. Comment on other people’s blogs and link back to your own.  Spam will not work (comment no-follow is now ubiquitous), you need to write genuine comments related to other bloggers posts.  If you can contribute to their site, they will be more open to beginning a relationship with you and will be more likely to send links & traffic your way.
2. Use Wordpress software.  Wordpress is the leader in blogging software and is extremely customizeable and offers thousands of themes & plugins for easy use.
3. Use free tools such as Google Adwords, Trends, and Insights to help you find what people are searching for and write articles based on this information.  Be sure to pick topics that you are passionate about though or your readers will easily see through you.
4. Be more open & honest.  Not only will being more open and honest make writing more fun for you, but it will also make your writing more interesting for other people to read and link to.  If you use your personal “voice” people are far more likely to become engaged with your blog and keep coming back.
5. Hire a professional online marketer.  There are many people who have a good understanding of how to drive traffic online and are able to help you analyze the technical details!

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The links at the top of each search listing are my title tags, so for the top result I used a title tag of “Biggest Funny DeMotivational Posters Collection”.  You will notice that each and every one of my title tags is unique- this is important because a title tag is a strong indicator to Google of what keywords the site is relevant for.

Your title tag functions as an “advertisement” in the Google search results for you to try to get people to click on your link and visit your website.  As such, it is extremely important to think like your visitor.  If you had just put in your keyword query on Google, what title tag would you be most likely to click on?  In my case, for the first result I am targeting the keywords “demotivational poster”, “funny demotivational poster”, and “funny poster”.  I wanted people who searched for those keywords to know that my site offered them what they wanted (and a lot of it), so I wrote that I had the Biggest Collection of demotivational posters.  After ranking in the 2nd spot right after the originators of demotivational posters, Despair.com, for a long time I lost interest and stopped optimizing for “demotivational posters”.  However, I am still in the 6th spot on Google and receive fairly heavy traffic to that page.

The most important factors to remember when you write your title tags are:

• Keep your title tag under 70 characters
• Each page should have a unique title tag
• The first couple of words in your title tag gets more weighting at this point with Google
• Use your keywords in your title tag, but also make it interesting for people to click on.  You can test different title tags using Google Website Optimizer.

If you have any further questions on how to optimize your title tags, please feel free to ask in the comments!

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However, marketing as a field is very young and eventually the hacks and cheats like Arnell will be washed out.  Clients will go to marketers who can show proven success, metrics and data for their ideas.

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Bing.com also has other features I found fascinating. When you visit just their homepage, they show high quality images with little interesting factoids that you can mouse over. It’s an interesting cross between Google’s frugality and Yahoo’s “internet portal” strategy. Bing.com’s shopping experience is not as good as Google’s though they do offer “cashback” on purchases.

What do you think about Bing.com?

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