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Choosing an SEO Firm | Magento Search Engine Optimization Company

Thursday, December 5th, 2013
Posted in Uncategorized by Josh Gross

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Choosing an SEO firm is easy. After all, there are countless options available in the online marketplace. But choosing a truly qualified SEO firm? The kind that will lift your company into the stratosphere? That’s where things get a bit murky. If you use a major shopping cart platform like Magento, it’s especially important to shop cautiously for an SEO company, because if your search engine guru doesn’t understand the inner workings of your eCommerce system, you’re going to find yourself throwing money at a broken enterprise. You deserve better. As the founder of Coalition Technologies, a highly successful Magento search engine optimization company, I have encountered many clients who came to us in desperation, simply to undo the damage caused by their previous SEO company.

Why It’s So Hard to Choose a Magento Search Engine Optimization Company

SEO companies all make big promises, but how many of them actually deliver? Most importantly, how do you know they actually have your best interests at heart? Some companies will use black-hat techniques to provide you with short-term successes and long-term damage, and then disappear into the night as soon as it hits the fan. Other companies will use ethical techniques that are just outdated, resulting in a lack of SEO success, even after months or years of effort. Then there are the “experimental” SEO companies. These are the guys who will sit around coming up with bizarre theories about how to beat the search engines at their own game, and then use your website as a guinea pig to test their outlandish ideas. Suffice it to say, this never ends well. So when choosing a Magento search engine optimization company, or any SEO company for that matter, research is key.

Tips for Choosing the Right Company

It’s not hard to choose a highly qualified SEO provider. It just takes a bit of work. Consider some of the following tips. Many of them may seem mindlessly simple, but they just may save you a lot of frustration and lost revenue.

  1. Does the company have a portfolio? If they do, take a very close look at it. If they don’t, simply bid them good day and move on to the next company without looking back. When reviewing portfolios, look at the company’s past clients, philosophies and successes.
  2. Ask questions. What are your SEO strategies? Do you provide regular analytics reports? How long have you been in business? The deeper you can dig, the better.
  3. If you’re using the Magento platform, find out if the company is a Magento partner. This same rule applies to any major eCommerce shopping cart, whether it be Bigcommerce, Shopify or Volusion. You need an SEO technician who has a proven understanding of your preferred platform.
  4. Research the company online. From Yelp to Google Places to the Ripoff Report, there are countless resources that can provide you with valuable perspective. Just Google the name of the company, along with the word “review.”

Coalition Technologies – A Magento Search Engine Optimization Company

If you’re looking for truly superior SEO service that you can depend on, check out Coalition Technologies. We are a full-fledged SEO firm that has worked with a wealth of Fortune 500 companies as well as small businesses. We are a proud Magento partner, and one of the most sought-after SEO firms in the nation. We also employ expert developers, marketers, copywriters and designers, so we can help you to achieve whatever goals you may have, in record time. Just check out our ever-expanding portfolio for yourself.

But like I said, when it comes to choosing an SEO company, you need to do your homework. So don’t just take my word for it. Give us a call at 1-888-800-9101 and tell us a little bit about your business. We’ll give you a free quote and tell you exactly what we can do for you, with full transparency. So let’s get started.