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Google Adwords Keyword Insertion Capitalization

Monday, December 13th, 2010
Posted in Education by Joel Gross

Having trouble finding ways to use Google Adwords keyword insertion capitalization correctly?  See the chart b below to better understand how to appropriately use Google Adwords keyword insertion capitalization:

keyword: Everything will be lower case.

Keyword: First letter of the first word will be capitalized.

KeyWord: First letter of every word will be capitalized.

KEYWord: First word will all be capitalized, other words will have first letter capitalized.

KeyWORD: First word will have first letter capitalized, other words will be all caps.

KEYWORD: All letters will be capitalized.