Category Archives:

Magento SEO Agency – Link Building 101

Friday, December 6th, 2013
Posted in Uncategorized by Josh Gross

1

Quality link building remains the crux of any effective SEO effort, but you may have noticed that it’s becoming more and more difficult to obtain these links. If you use Magento to manage your online store, you may have noticed that the software has some great built-in SEO features: automatically generated sitemaps, search-friendly URLs, title tag and meta description fields, and even keyword tools. But sadly, you can’t automate everything, and Magento can’t build quality links for you. For that, I would advise you to consider the services of a qualified Magento SEO agency. In the interest of full disclosure, I should note that I am the founder and CEO of such a company, Coalition Technologies, but I have found that having the right SEO partner can make all the difference in the world for eCommerce businesses.

Why Choose a Magento SEO Agency?

Just a few short years ago, any link was considered a good link, but that Golden Age is long gone. Now, links from low-value sites bring no benefit to your own website, and links from blacklisted sites can actually destroy your rankings and even subject your website to penalties. This can absolutely devastate your bottom line. Mutual link exchanges are no longer effective, and buying links is like playing with fire. Maybe you’ve even picked up a few tricks over the years, like article marketing, blog spinning and link wheels. Guess what? Google has gotten wise to all of these methods, and there simply are no shortcuts anymore.

If you want to give your site a much-needed edge in the SEO game, you need a game plan that involves the procurement of high-quality links from a diverse range of sources. Links from .gov and .edu sites carry the most weight, but any link from a trusted site with a high domain authority or page authority will work wonders for your search engine rankings. Of course, there are other important variables to consider, like anchor text. If the majority of your links consist of your primary keywords within the text, you may be penalized, but if none of your links include your primary keywords, the search engines may not make the necessary connection. You need to strike a delicate balance, and you also need to consider the relevance of the link partner. For instance, if your site sells power drills, but the majority of your link partners include cosmetics retailers and bakeries, you’re not going to achieve the value that your site deserves.

Choosing the Right Magento SEO Agency

If this all sounds a bit overwhelming, you’re not alone. Link building is the most difficult aspect of any SEO campaign, which is why I recommend the assistance of a qualified Magento SEO agency. With the right team on your side, you can focus on the important aspects of running your business, while your SEO team uses its time, expertise and connections to acquire the right kinds of links—in the right quantities—on your behalf. But how do you choose the right agency?

For starters if you use Magento, I would advise that you choose a certified Magento partner with an SEO background. The advantage here is the added peace of mind in knowing that the company has been assessed and approved by Magento and is familiar with the platform—as well as the fundamentals of SEO. Also, always do your homework before settling on an SEO agency. Check out the company’s portfolio, speak to them about your needs and goals, and gain a sense of what they can do for you, in light of what they have already accomplished for others. Never invest in a company that doesn’t have a proven track record of success.

If you’re looking for a Magento SEO agency that truly gets the job done, check out Coalition Technologies. We are a Magento partner, and our SEO team consists of some of the most sought-after experts in the industry. We have worked with some of the world’s most successful companies, but we excel in helping small businesses as well. Check out our portfolio, and call us for a free quote at 1-888-800-9101. We’ll show you why we’re unlike any other Magento SEO agency that you’ll find.