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06/21/2010
Posted in Marketing by

Magento vs. Volusion vs. BigCommerce

Choose the right shopping cart service

Magento, Volusion

Shopping Cart- Need Flexibility

Shopping Cart- Need Flexibility

and BigCommerce are online shopping carts that can support your e-commerce needs. Among more than 500 shopping carts, these three are consumers’ favorites. Although all three are good online applications, each one contains some distinctive features which make them popular with different segments of people. Let’s have an overview of what makes each unique.

Magento Helps in Building Themes

With a great number of e-stores on the internet, Magento can make your business stand out. Its key features are innumerate, and provides you with a customization option. Plus, the customer can get all the latest updates from the store about the product and its various categories.

One more thing that Magento guarantees for sure is an uninterrupted work flow thanks to its object oriented programming feature. It’s built with a modular model that can provide you unlimited flexibility for your store, which makes Magento a perfect choice if you wish to develop themes for it. Magento’s template employs template tags, which means that it makes full use of all modules. The user can enjoy maximum access to all products by making use of the template tags.

The best thing about Magento is that it’s an open-source solution that one can download and customize. These projects involve the efforts of a company rather than individual developers.

Volusion offers a complete e-commerce solution

Volusion also offers you an online package to operate your online store much like Magento. There are some marked differences that make it a popular web-based application. It helps you to organize options and then select a look for your store. Volusion also provides a perfect integration of:

  • Shopping cart
  • Search engine monitor
  • E-mail marketing program
  • Affiliate software manger

And the list goes on…..

Volusion offers a server based software, so it’s incredibly easy to use. You just have to access the software through a web browser, and that completely eliminates the need to download or install the program. This way you can easily manage your store online. It’s also a very suitable option for all small business owners. They can use Volusion to build an e-commerce site by a very simple procedure. All they have to do is follow a wizard and choose through various on-screen forms. These forms can provide almost every option for your store theme.

Volusion provides flexible features that you can easily customize to give a professional look to your site. It can also be used to build custom sites through different existing designs or templates. With Volusion, you also have the advantage to add the shopping cart to your existing website. By adding the “add to cart buttons” to an existing web-based catalogue, you can lead your customers to the Volusion store.

This system is capable of handling six product pricing levels at the same time. The system also assigns the minimum and maximum quantities of products that could be ordered, and can further assign lower pricing levels to some key customers.

With Volusion, you can upload almost any picture that could be automatically resized for different applications. For example, pictures that are displayed in their default sizes in the catalogue page can easily be viewed by customers in larger sizes with a click of button. In these pages, customers can also have access to manufacturers’ logos.

BigCommerce is the right option for small businesses

As the name suggests, BigCommerce is a big online software package that offers services in all the aspects of e-commerce. It has gathered 3,000 clients in a short span of less then a year. The software has some key features that set it apart from other shopping cart systems.

One of these is that it has an amazing wizard that allows the convenient customization of your pages. With this genie, you have complete freedom to create your own store designs. This user-friendly platform helps you to create an online storefront in no time. With a little dragging and dropping here and there, you can do numerous things like changing your logo or website content, or even editing e-mail templates.

This software allows you to manage your inventory, and keeps you up-to-date with stock movements. You take the first step by setting up inventory parameters, and then let this software take care of the rest. BigCommerce also provides you some tips on inventory control, thus can really help you understand your inventory requirements.

In addition, with SEO features in BigCommerce, you can drive all the relevant traffic to your website. Plus, you can have a title page along with meta description and keyword of each product in your store. This would yield you more visitors as your search engine ratings will improve.

Magento, Volusion and BigCommerce: Evaluation of shopping cart services

Magento, Volusion and BigCommerce provide the best shopping cart services but also have their own USPs. Magento offers an e-commerce solution specifically for business owners who are looking for themes and templates. Additionally, you can manage multiple stores through a single administration panel and product catalogue, a feature offered by a very few shopping cart services. Volusion follows a slightly different approach. The access to the store is somewhat limited but it gives a professional touch to your website. It also helps to develop a system by which the customer can search products and browse through different categories. It provides a special option which helps retaining items that the customer wants to keep in mind but purchase later on. Yet, among the three, BigCommerce is the most popular shopping cart solution. It can provide you some valuable tips on how to increase your profits, and can help you analyze your sales and profit increase.

2 Responses

  1. PBCookie says:

    So, what’s the final answer? Which one do you think is best?

  2. windows 7 serial sale says:

    I’m not positive where you’re getting your information, however great topic. I must spend some time learning much more or understanding more. Thank you for great info I used to be on the lookout for this info for my mission.

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