After having ads inexplicably open many times while reading the New York Times on the iphone, I finally figured out what was going on. When u double click on the text of an article to zoom in and read it, the edge of the ads is included. So even though you can’t see any of the ad you can still click on it. This is a clever ploy by the New York Times web designers and marketers to artificially inflate their click numbers and thus their revenue. I strongly recommend anyone who buys advertising on the New York Times to question the clickthrough rates claimed. Guess their integrity in writing doesn’t extend to the rest of their business.