Category Archives:

Online Marketing Management – The Top Strategies

Friday, February 8th, 2013
Posted in Advice, Marketing by Joel Gross

For most of my life, I have lived and breathed online marketing management.  From my earliest days building my middle school’s website to today as CEO of Coalition Technologies SEO, I have been focused in on finding the best ways to reach new audiences online. So what are the 5 key strategies I’ve learned along the way?

  1. Use an integrated approach. No single online marketing method alone will achieve the results you are looking for. By combining SEO, PPC, email marketing, social media marketing, design, and development you will multiply the effect of each service used individually. For example, one of our clients is LendAFreeHand dog food  and by conjoining a highly effective social media campaign that has generated 80,000+ likes on Facebook with our SEO campaign, our targeted search engine keyword rankings are rising higher and higher.
  2. Google Search Engine Optimization. Note that I specifically mentioned “Google” in reference to optimization.  Bing and Yahoo do not perform well at all compared to Google and 90% of your efforts should focus on getting your search keywords ranking better on Google itself. A great search engine optimization campaign needs to start with a focus on fixing on-site problems such as duplicate content, lack of copy, title tags, meta descriptions, alt img attributes and other factors that may lack keyword relevance. Next you need to focus heavily on off-site optimization including boosting high quality links, clickthrough rates, reducing bounce rates and increasing your social media presence including Facebook Likes, Twitter links, and Pinterest pins.
  3. Install Google Analytics. Without using Google Analytics (the industry standard Analytics package) you are flying blind and don’t know what search keywords are sending visitors to your site, how long those visitors stay or what pages they visit.  Google Analytics also allows for you to do AB & multi-variate testing which will help improve your online marketing management results from SEO, Facebook, Yelp and other sources.