I had an interesting meeting with a client this morning. The clients business is a very big one, so the people we work with there are not connected in any way to the founder / owner.
It is fascinating to compare the difference between business owners and business managers. Owners understand the trade offs between branding and revenue generation. Business managers generally don’t and generally seem to pick one or the other to focus all their energies on.
The client this morning had chosen to focus all of their energies on branding at the expense of revenue generation – they refused to do any optimized copy and have extremely strict branding rules that basically make it impossible to get any real work done.
Fascinating to see the contrast, I am not sure how you prevent it though if you don’t have the business owner involved directly.