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Santa Monica Online Marketing

Wednesday, December 22nd, 2010
Posted in Education by Joel Gross

Online marketing is essential for businesses operating on the internet.  Santa Monica-based Coalition Technologies knows that a company’s web-based operations are increasingly tied to both offline sales and overall profitability. From website design and logo creation to search engine optimization and advanced backend marketing capabilities, the experienced team at Coalition santa-monica-website-designersTechnologies can create and execute the various elements that go into a successful online marketing campaign, combining innovative, creative advertising and industry-leading marketing and positioning strategies.  The website design and development experts at Coalition Technologies’ Santa Monica office help build websites and online communities that give companies a clear online identity and set them up for a range of marketing activities and cross-promotional opportunities.  We also employ some of the industries most aggressive and inventive search engine marketers and AdWords keyword specialists, ensuring that we not only help clients build stunning and brand-building websites, we also help set them apart and elevate their visibility to those searching for relevant products and services.  By helping to capture search traffic and then direct users to targeted product pages and pieces of content, Coalition Technologies helps clients expand their clientele, penetrate new markets and open up new streams of revenue.

Located in the artistic and business west coast hub of Santa Monica, Coalition Technologies draws from the rich talent pool and cultural influences that make Santa Monica unique.  The exposure to emerging media trends, Hollywood-quality production practices and regular displays of cutting-edge art helps keep the Coalition Technologies team at the forefront of internet marketing techniques.  Industry-standard best-practices are just the beginning at our digital consultancy.  We go further to infuse all of our online marketing work with an eye towards your larger branding and business objectives. Perhaps you already have a Google AdWords campaign that seems to be more trouble and cost than it’s worth.  Maybe your account is profitable, but needs a complete overhaul to eliminate waste and hone marketing messages.

Coalition Technologies’ team of professional graphic designers and digital marketing experts knows that a great website with lots of great links is just one part of marketing a business on the internet.  Nowadays, a company’s online presence almost inevitably needs to permeate some level of social media or some pocket of an online community via tactful, intelligent online marketing.   Having created numerous successful social media marketing campaigns for customers based in Santa Monica and other cities across the country, the Coalition Technologies team stays ahead of shifts in social networking and changes in the way that sites like Facebook, Twitter and Myspace interact with search engines like Google and Bing.

At Coalition Technologies, we also specialize in:

- Targeting strategically important demographics

- Creating location-specific online marketing campaigns to maximize clients’ investments in paid media

- Building ad writing effective, simple-to-understand text ads, banner ads and advertorial pieces.

- Establishing micro-sites for special events

- Making and promoting dedicated community sites to help corner a particular demographic market

At Coalition Technologies, our industry-leading, highly experienced digital advertising gurus build out flexible online marketing campaigns that maximize clients’ budgets while helping them grow their bottom lines.