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SEO and Your Magento Store

Saturday, May 31st, 2014
Posted in Uncategorized by Joel Gross

 

Magento is a pretty sweet, all-in-one ecommerce business platform. If you already use one of the Magento products for your webstore, you no doubt admire the adaptability and complete services it offers its customers.

At Coalition Technologies, we work with Magento regularly, when it provides what our clients need to accomplish their business goals. In setting up a Magento store, you will need to decide between the three versions of Magento available on the market – Enterprise, Community and Go – all of which have a great deal to offer.

For the majority of folks reading this article, Magento Go will be an exceptional solution.

Magento Go – Is it Right for You?

Magento Enterprise is designed for fast growing or large businesses that require a great deal of technological flexibility and tailoring. And Magento Community is designed for tech savvy webstore owners who appreciate the benefits that open-source software has to offer.

But, like Goldilocks and the Three Bears, there is also Magento Go, the platform that is just right for thousands of business owners everywhere.

Designed specifically for smaller business who need back end support and plenty of room to grow, Magento Go offers the best of product catalogs, comparison shopping, customer retention tools and store customization. Go’s power coupled with its keen market knowledge make it a formidable tool in your arsenal of success tricks.

And for the Win, SEO

Once you’ve chosen the platform with the best benefits for you, optimization will be your next big project. Product descriptions, landing pages, promotions, even your meta data…just about every part of your webstore will need Magento Go SEO attention.

SEO accuracy can take you from page 6 (aka, total invisibility) to page 1 of the search engines. Millions of webstores exist, and billions of customers are actively looking for a chance to buy the products they want. With all that competition and all that potential revenue waiting for you, you need to be at the head of the pack.  Existing isn’t enough. You need to lead.

Some important guidelines that people tend to forget:

  • Keep your web platform updated. SEO changes regularly as search engine algorithms are modified.
  • Generate useful and relevant content. Your customers know quality content when they see it, and so do the search engines.
  • If you make changes to your XML sitemap, resubmit it (how to).

We Know how to Lead

At Coalition Technologies, we know how to lead, because we do it every day. We are a go-to force in our own field. Our field, which by the way, is building and fine-tuning websites just like yours.

Sound good? We do it well. And we can do it for you.

Why not let us take a look at your site and give you a free quote on a Magento Go SEO campaign? We think you’ll be happily surprised by both the cost and the results.

Are you ready for the next level? Does your webstore need help producing or simply a good dose of Magento Go SEO to polish it? If so, call us today at 1-888-652-0637 to learn about our services and set up a free quote.