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SEO Book Article On Landing Pages

Saturday, March 13th, 2010
Posted in Marketing by Joel Gross

Levi shared this article via Google Buzz yesterday and agree with Peter Da Vanzo 100%.  I have been neck deep in finding the best ways to build landing pages for both PPC and for SEO lately and Peter describes many of the same thoughts & tactics I have found to be true.  A few of them are:

  1. Focus on clickthrough rate
  2. Do everything possible to reduce your bounce rate and increase time on page
  3. Searches are question, so answer the searchers question with your title tag & headline

Good stuff.  Thank you Peter & thanks Levi for sharing!