Levi shared this article via Google Buzz yesterday and agree with Peter Da Vanzo 100%. I have been neck deep in finding the best ways to build landing pages for both PPC and for SEO lately and Peter describes many of the same thoughts & tactics I have found to be true. A few of them are:
- Focus on clickthrough rate
- Do everything possible to reduce your bounce rate and increase time on page
- Searches are question, so answer the searchers question with your title tag & headline
Good stuff. Thank you Peter & thanks Levi for sharing!