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Shopify SEO Firm | How Shopify Works with SEO

Thursday, December 12th, 2013
Posted in Uncategorized by Josh Gross

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Shopify is one of the world’s leading eCommerce platforms. With a few simple clicks, you can build your online store, track orders, list and update inventory, and manage shipments. But what about search engine optimization (SEO)? As the CEO of a major Shopify SEO firm, I have found myself more than a bit impressed with the built-in SEO features that this unique engine provides, but I would point out that it can’t do everything. If you want to give yourself the maximum SEO advantage, it stills pays to hire a professional, and I’ll explain why.

Shopify for SEO – The Benefits

If you want your online business to succeed, then SEO is more than just a good idea. It needs to be at the very top of your To-Do list. Shopify is second to none when it comes to SEO. For starters, the platform easily allows you to create and edit title tags, meta descriptions and URLs for all of your pages, and custom alt image attributes for all of your images. In addition, Shopify automatically generates an HTML sitemap, XML sitemap and robots.txt file for your site, all of which are essential for maximum SEO benefit.

Perhaps best of all, Shopify has a system in place for minimizing or even eliminating structural duplicate content (one of the biggest SEO killers), using auto-generated canonical URL tags. The link navigation structure is fantastic, and the marketing tools—like email marketing and newsletter creation—are perfect for putting your business over the top and guaranteeing the maximum conversions. Still, you can’t automate everything, and if SEO were that simple, then every business would have a #1 Google ranking (which is logistically impossible). So how do you give yourself that much needed competitive edge?

Taking Shopify to the Next Level – Tips from a Shopify SEO Firm

SEO isn’t just about making your website search-engine friendly. You need a plan that involves comprehensive keyword research, targeted link building and persuasive marketing. These things just don’t happen on their own, no matter how great your eCommerce platform happens to be. If you want to rise above the competition and make your site truly stand out, your SEO campaign must involve more than just banging out title tags and meta descriptions. You need a professional helping hand.

Coalition Technologies – A Shopify SEO Firm

If you’re looking for top notch SEO for your online business, look no further than Coalition Technologies. My company employs some of the best SEO gurus in the industry, and we’re a certified Shopify partner. We understand how to utilize and maximize the built-in SEO features while working offline to create a campaign that not only delivers results, but achieves top search rankings within the most competitive markets. But don’t take my word for it. Give us a call at 1-888-800-9101. We’ll give you a free quote and show you exactly how we will use our SEO expertise to multiply your bottom line and establish your niche within the online marketplace.