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Shopify’s Pop-Up Shop

Wednesday, June 4th, 2014
Posted in Uncategorized by Joel Gross

Pop-up shops can serve up a brilliant splash of color in just about any company’s crisp, black and white business plan. They are a great way to present new tools or widgets to your customer base and kick start your product line.

Shopify recently ran a 4-day pop-up shop that revolutionized typical methods and goals of these advertising ventures. Whether you are a Shopify customer or not, the marketing brilliance put into this project is something we can all learn from.

What is a Pop-up Shop Anyway?

When a company wants to introduce itself or its products to an area, a temporary, or pop-up shop is one way to do it. The shop may last a weekend or a whole season, and be a small or large display. Whatever its duration or size, the shop will be temporary.

If you have a brick and mortar store, a pop-up shop can widen your audience and expand your network of business contacts. If you are exclusively online, it serves to promote your business in the area where the pop-up shop is located.

Considering that thousands of shoppers can see your pop-up shop in a single weekend, the sheer exposure and advertising potential are sky high.

What did Shopify do Differently?

Typically, the goal of a pop-up store is to sell. Completely understandable, right? We didn’t go through all this preparation just to show up and look good. But Shopify upped the game at their pop-up shop in Toronto when they shifted the focus away from sales and instead toward education:

  • Training on how to set up their products
  • Education on complementary skills aimed at helping their customers thrive
  • Workshops from partners whose products and services enhance Shopify’s own

In a word, the goal was success. Their customers’ success. And that simple, market-accurate goal resulted in tons of accolades and requests for them to do it again.

Cool Idea! May I Borrow It?

Yes, please do. At its heart, this is what marketing is: meeting your audience’s needs. You meet those needs and your bottom line will take care of itself many times over.

Do you use Shopify? Is your Shopify SEO honed to be as awesome as it can be?

At Coalition Technologies, we pride ourselves on providing you with a good SEO campaign.  If you’ve already created your business and chosen Shopify as your business platform, that’s perfect. Now give it to us and let us do what we do best. We can run a Shopify SEO campaign for you that will polish your site and bring you the attention and customers you’ve worked for.

You are at the top of your game in developing your product line. We are the top of ours running a Shopify SEO campaign for you.

Call us today at 1-888-652-0637 to set up a free quote and let us put our skills to work for you.