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Los Angeles Mobile Website Design Company | The Importance of a Mobile Presence

Sunday, December 1st, 2013
Posted in Web Design by Josh Gross

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So you have an eCommerce website that’s the envy of all other eCommerce websites. You have a gorgeous layout, persuasive product descriptions, high-res images, a lightning fast checkout process, and even a few promo codes thrown in for good measure. Your site is unstoppable. But wait…is it mobile friendly? And I don’t just mean, “Will it work on a mobile phone?” I mean, is it truly mobile friendly? If not, you still have a lot of work to do. And you need to act quickly, because you’re losing valuable revenue as we speak. As the founder and CEO of a major Los Angeles mobile website design company, I have seen too many companies fall through the cracks simply for underestimating the essential value of mobile integration. Don’t let it happen to you.

Why Mobile Matters

Consider this. In the first quarter of 2012, mobile phones and tablets accounted for about 11 percent of web traffic, according to data from the Monetate eCommerce Quarterly. By the first quarter of 2013, mobile devices accounted for more than 21 percent of web traffic. Mobile web browsing is quickly taking over, and based on the current rate of growth, it’s poised to exceed traditional desktop browsing by 2016. Already, more than 1 in 5 web searches are being conducted on a mobile device, and if your site isn’t designed with mobile integration in mind, your bottom line may already be suffering in a big way.

Time to Hire a Los Angeles Mobile Website Design Company

Going mobile doesn’t have to be as complicated as designing two separate versions of your website. That method is falling out of fashion in favor of responsive design. With responsive design, you have one layout that molds itself according to the size and dimensions of the device on which it is being presented. It looks great on a laptop, a desktop, an iPad or even an Android phone, because it’s intuitive enough to modify its presentation accordingly. As a result, visitors have a more pleasing browsing experience, and that means more revenue for you.

How does presentation amount to sales? Two words: conversion optimization. Conversion optimization is the process of giving visitors the best possible web browsing experience, thereby ensuring that more of them will purchase your products or fulfill a desired action. Conversion optimization involves a number of facets, such as page load time, content quality, and of course, usability. If visitors are frustrated by having to navigate a desktop-optimized website on their tiny mobile device, many will simply hit the “Back” button. You shouldn’t have to lose business that way, and you don’t.

Contact Coalition Technologies – A Los Angeles Mobile Website Design Company

If you’re ready to enhance your web design for the 21st century, give Coalition Technologies a call. This renowned Los Angeles mobile website design company has been on the cutting edge of responsive design since CSS advancements first made it possible, and our highly qualified team continues to do amazing things. If you’re curious to see what we can do for you, call us for a free quote at 1-888-800-9101. The mobile revolution is already in full swing, and it’s time to climb aboard.